We think the Instagram stream is replacing the magazine.

People scroll through it the way they used to flip through glossies like Vogue, Bon Appetit and Conde Nast Traveler. The content is similarly stylized and tailored to your aspirations and desires: clothes you wish you could wear, dishes you wish you could eat, places you wish you could go. Like the glossies, it’s also filled with ads that blend into the content, because they’re tailored to your interests and look just like posts from the accounts you follow.

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