We believe the customer should be in control of their own information. You might like these so-called free services, but we don’t think they’re worth having your e-mail, your search history and now even your family photos data mined and sold off for god knows what advertising purpose. And we think some day, customers will see this for what it is.
Tim Cook (CEO de Apple), hace unos meses.
Relacionado, un buen post al respecto del tema: content blockers are a two-decade reset button. We’re right back where we were, twenty years ago. Except this: we already know a bunch of stuff that doesn’t work.