Iovine was striking a rare note of contrition, one month after a controversy over the implications of Apple Music’s exclusives caused the world’s largest label group, Universal Music Group, to distance itself from his company. UMG decided it would end most exclusives in late August after it was embarrassed by a lucrative deal between Apple Music and Frank Ocean, which enabled the superstar to go independent. The ban upended one of Apple Music’s main selling points, and it left Iovine “” a former record producer who sees bridging the worlds of music and technology as a personal calling “” caught between the existential demands of his old business and his new one.

Inside Apple Music’s Second Act, en Buzzfeed.