Forrester, Foursquare y los check-ins

Q: So Forrester this month reported that 5 percent of U.S. adults are using location-based services this year. You guys have gained a ton of users, but it seems like this is not something that is gaining mass popularity. Is it going slower than you expected?

A: I’ve been doing location and mobile stuff for a while – for more than 10 years now. So the fact that there are 15 million people on Foursquare is a big deal. We get more users in half a day than Dodgeball had in its entire existence. So, I don’t really pay much attention to those studies.

If you look at the Forrester studies for Twitter three years ago, it’s like, «This isn’t interesting. There’s 1 percent of people tweeting what they had for lunch.» I’m sure they nailed their research story, but it didn’t turn out to be true.

Dennis Crowley, en una interesante entrevista.